I wanted to create an authentic and natural feel with this advertisement as the coffee beans being promoted have a unique flavor made from 100% Arabica beans from Brazil and are made sustainably as part of the 'Rainforest Alliance'. The Cyclopark is also a charity which encourages outdoor activities so I wanted the advertisement to have some aspects of nature.  The use of neutral colours and casual text implies the natural origin of the beans and the hints of green create a connection to the environment and links to sustainability. This indicates to a unique flavor of the beans as they are seen as authentic and made with care.