PARKEAT SOCIAL MEDIA
This post was for an advertisement as part of a fundraiser for Breast Cancer Awareness. I wanted to prioritize the message of BCA by keeping the post simple and structured. The theme color being pink is a clear relation to the condition that affects women.
I wanted this post to have a clear relation to Halloween as it was a limited menu item for the holiday and also create intrigue as it was a brand new drink created by staff. The use of green text not only represents the colors of the Halloween but also emphasizes the matcha in the milkshake to provoke curiosity. The text font is made to mimic slime which connects to the green syrup used in the drink and allows it to appear as a daring drink that is appealing through novelty.
This post was an advertisement for a chocolate orange milkshake, I wanted it to create feelings of comfort as it was a part of the autumn seasonal specials board and was a highly loved drink. I use an autumn themed background with muted colors to portray this comfort drink and one vibrant slice of orange to imply the delicious sweetness of it. The hints of brown on the post also relate to the chocolate flavor of the milkshake which stimulates the association with taste.